What’s a Digital Trafficker?

The term digital trafficker may sound overly grandiose, but it does provide some clues as to what the job entails. A digital trafficker is responsible for directing traffic through funnels, allowing businesses to generate sales using various advertising platforms. This profession is closely linked to the world of e-commerce and has been around for years. But what are its functions? What tasks does a digital trafficker perform? And why is it important? Let us explain:

What does a Digital Trafficker or Traffic Manager do?

We must understand how they carry out this traffic optimization so that interested users turn into sales. Their role is to generate a strategy, analyze the results and correct what isn’t profitable. They’ll be in charge of managing ads on various channels such as Facebook, Instagram, Twitter, LinkedIn or Google.

Campaigns won’t always be successful, so the essential role of the trafficker is to study the weak points and suggest improvements for increased results. It’s worth noting that they aren’t always part of the company — they may work for hired agencies.

Some of the tasks they perform include:

• Cost optimization: Traffickers will know the best way to distribute the efforts invested in each campaign to ensure a good return on investment and achieve successful results.
• Lead generation: Their main objective. They will explore and develop new communication channels to attract more users.
• Elimination of physical barriers: In digital environments, different demographic groups can be reached without the need to travel. A trafficker will seek to find the best geographical location for each campaign, as potential customers won’t be equally interested and won’t have the same characteristics.
• Opportunities to increase sales: The greater the reach, the greater the business opportunity and, therefore, the greater the possibility that a user will go through the entire marketing funnel.
• New business opportunities arising from market research: Constant market analysis, as well as its trends, will allow traffickers to discover new opportunities that wouldn’t otherwise be considered.

What are the daily tasks of a Digital Trafficker?

It’s crucial to know what their roles are in order to understand why they are an essential part of a digital business. Their main daily tasks are as follows:

1. Analysis of the company. In order to draw accurate conclusions, the trafficker must conduct a comprehensive audit. This way, they’ll be able to understand what campaigns the company has carried out so far and know how the competition has worked.
2. Strategic planning: Once traffic managers understand the business context, they’ll need to grasp the corporate goals in order to develop a strategy with a clear objective and define the channels through which it will be carried out.
3. Budgets: Traffic managers will be familiar with the budget and will have to organize spending according to the initial budget and established objectives.
4. Implementation: Everything that was a concept until now will become tangible. The chosen channels will be used to launch the digital campaign: where to invest the budget, which actions will achieve the objectives, possible variations that will occur in the future.
5. Monitoring: It’s possible to monitor the results of a campaign almost in real-time — that’s why the trafficker will be responsible for studying how the entire strategy evolves once it’s been launched.
6. Optimization: With results in hand, one of their functions will be to achieve a higher performance by correcting the weak points of the strategy that’s been implemented.