Bill Gates’ Deep Work Method Revealed
16 de November de 2023
The term digital trafficker may sound overly grandiose, but it does provide some clues as to what the job entails. A digital trafficker is responsible for directing traffic through funnels, allowing businesses to generate sales using various advertising platforms. This profession is closely linked to the world of e-commerce and has been around for years. But what are its functions? What tasks does a digital trafficker perform? And why is it important? Let us explain:
To understand what a Digital Trafficker is, we first need to understand their main objective. This new professional profile has emerged with the primary goal of increasing sales by gaining visibility. Their role is to develop and implement online advertising campaigns by purchasing high-quality traffic in order to increase the likelihood of converting visitors into customers — i.e. to increase sales. This traffic includes users who visit our site because they have a genuine interest in our product or service.
Digital Traffickers work with paid traffic (as opposed to organic traffic, which operates without financial investment) to drive users to the website through ads. Therefore, their obligation is to manage all resources allocated to each campaign, optimizing performance to the fullest. In other words, their goal is to generate the highest volume of traffic with the lowest possible investment.
We must understand how they carry out this traffic optimization so that interested users turn into sales. Their role is to generate a strategy, analyze the results and correct what isn’t profitable. They’ll be in charge of managing ads on various channels such as Facebook, Instagram, Twitter, LinkedIn or Google.
Campaigns won’t always be successful, so the essential role of the trafficker is to study the weak points and suggest improvements for increased results. It’s worth noting that they aren’t always part of the company — they may work for hired agencies.
Some of the tasks they perform include:
An innovative and powerful programme, with a practical and professional orientation that addresses strategic and operational aspects in order to design and manage the digital transformation that is required by the current market and the increasingly changing and demanding audiences.
It’s crucial to know what their roles are in order to understand why they are an essential part of a digital business. Their main daily tasks are as follows:
Having a strong online presence is crucial for any business, and that’s why one of the main goals of a trafficker is to promote a company’s content through as many channels as possible. However, not all channels will be relevant for every type of business, which is why it’s important to conduct both internal and external audits to study competitors.
There are different types of traffic managers specialized in different channels: