Social Media Jobs: 7 Roles to Explore

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Kylie Jenner, Lele Pons and Chiara Ferragni are just a few examples of the new ambassadors that have taken over social networks and create the content we devour every day. According to 2btube’s latest study, in Spain only,  there are more than 10,000 influencers with over 100,000 followers. From YouTube to Instagram, from TikTok to Twitch, these digital natives captivate and entertain millions of people with experiences in topics as varied as fashion, beauty, travel, video games, recipes or fitness. 

Ever since they broke into the scene, over 10 years ago, social networks have managed to change the rules of popularity. Back in the day, celebrities were unreachable and distant; access to their lives was reduced to exclusive interviews that were published in magazines. Now, each of us has the power to establish two-way connections with any of them, giving them likes, sending DMs or writing comments on their content.

Today, there are lots of people who aspire to create content on these platforms. According to one analysis carried out by Qustodio, one out of three people under the age of 18 wants to be an influencer. Becoming one of these opinion leaders and making a living with it is hard, but not as remote a possibility as you would imagine. That’s why it’s important to get good advice and information. The key to success, in most cases, lies in content quality and the connection that you establish with increasingly demanding and selective audiences.

Since they took the scene by storm in early 2015, influencers have experienced every possible twist and turn in the ways we consume content. However, it’s estimated that the advent of this type of marketing dates back to the 1920s and Coca-Cola’s first Santa Claus campaigns.

What Kind of Work Can You Do On Social Networks?

So, should you become an influencer in order to find your place in social networks? The obvious answer is NO. There are numerous positions waiting for you in digital environments that are changing the way we relate to each other, shop, consume and even live.

The number of available roles  depends on the size and culture of the company. But, it’s currently rare to find a company that has no presence on these platforms; because, just like Bill Gates —philanthropist and founder of Microsoft— predicted in the nineties,  “in the 21st century, there will be two types of businesses: those which are on the Internet and those that are not.” Being able to manage social media channels is becoming more and more relevant for brands,, so let’s cover all  the opportunities they have to offer:

Social Media Manager

Social media managers are in charge of strengthening and developing a brand’s digital presence in social networks. They elaborate communication strategies, set goals and design every campaign. They also monitor and control KPIs (Key Performance Indicators) in order to analyse whether results are as expected or not. In smaller companies, they could also be in charge of creative copywriting and ad optimisation. 

Community Manager

Community managers are in charge of digital public relations. They are in charge of establishing direct contact with the audience and generating actions to gain their loyalty and create, wait for it… community. They are also the main player during reputation crises and responsible for brand positioning in social media.

This role requires a lot of creativity, originality and mental agility in order to be  responsive when something goes viral on the internet. A good example of this was the reaction of great companies like Ikea, Netflix and Disney after the launching of Shakira’s new song with producer Bizarrap. It was a guaranteed success.

Content Manager 

As you may tell by the name, Content Managers are in charge of creating content and getting it published. Although this can be done internally, some companies choose to hire journalists, copywriters or bloggers to do this job.

Social Media Creative

The role of Social Media Creatives is very similar to what we’ve always known as a publicist — meaning, they are in charge of giving visibility to creative campaigns or brand advertisements, adapting them to each channel and communication media.

Web Analyst

Measuring data is one of the fundamental tools we have to see if our social network strategy is performing as expected. Web Analysts will collect, monitor and, most importantly, analyse the quality of the data in order to check if the pre-established goals are being achieved.

SEO and SEM Specialist 

 Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) are gaining relevance. In a nutshell, they are in charge of increasing website visits for clients, and improving their positioning through pay-per-click ads and keyword organic content,, most importantly, through a deep understanding of the audience they target.

Content Moderator

The rise of hate speech, porn material, illegal activities and the spread of fake news calls for a new type of profile in the world of social networks: Content Moderators. They inspect, filter and control inappropriate content in order to protect other digital users and make sure the rules of use are being followed on the internet. A task that’s becoming increasingly complicated due to the huge levels of activities on all platforms.

As you can see, there’s a broad spectrum of possibilities to work in social networks and the Internet. These are the 6 most common specialists, but it will always depend on the type of service that each company hires and on whether they need more than one person in charge of the tasks at hand.

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