Bill Gates’ Deep Work Method Revealed
16 de November de 2023
You must have heard it a million times: “Have friends, even in hell”. That’s why every contact is important, even those we may not like that much, because no one knows if they could eventually lend you a hand. It’s not necessary to consider those people your friends, but always try to be friendly. These types of relations used to be abundant one century ago, when our grandparents lacked our current technology. But, like the philosophical current of the eternal return states that time repeats itself in an infinite loop and that exactly the same events will continue to occur in exactly the same way, over and over again, for eternity
The advent of social networks for employment popularised these types of work relationships but with a new name: networking. But, what is networking? By definition, it’s the creation of a network of professional contacts that you should guard, care for and look after if you want to benefit from it —if you need to— during your whole professional career.
Despite networking making us think that these relationships all develop online, that’s hardly the case. You must also know how to cultivate your contacts “the old way”: talking in public, connecting with work colleagues or even attending events to get in contact with people in your same sector.
Paying attention to your networking is no minor thing. Life is a marathon and we can’t predict the future. That’s why it’s important to create a network of contacts so that they can, in case you need it, lend you a hand for such things like finding a job. This is in fact the first important aspect of networking: it’s capacity to present you with employment possibilities both now or in the future.
The second big reason why networking is cultivated is the search for business or collaboration opportunities. In short, to grow your company. Also, by creating this network of contacts, it will be much easier to detect and study market trends. Perfecting your strategy becomes much simpler if you have a profile in these types of social networks for employment.
Now the concept is clear, but…
The concept of networking is now clear but, where can I start developing my network of contacts? I’m sure your first thought was the greatest representative of this concept: LinkedIn. According to Statista, the global number of single web users in 2022 was 839 millions — a number that will continue to grow until reaching 1 billion users in 2025. Also Twitter and Instagram are recently being used as employment platforms, creating profiles with original content focused on creating a personal brand.
Two other good examples of social networks for employment are Freelancer —a website where freelancers can access the jobs posted— and Womenalia —a social network focused on finding jobs for women—.
Like any other strategy, networking will offer some benefits throughout your professional career by establishing new professional relationships. Among its many advantages, the main ones are:
We should undoubtedly see networking as an investment, i.e., we shouldn’t expect anything in return in the short term, because its benefits are harvested in the future. It’s about a bi-directional action in which we contribute value in search of a hypothetical benefit.
From the very first moment in which you contact another user in LinkedIn, for example, a relationship starts and it’s our short term challenge to nurture it and keep it. In order for this first premise to become true, we must carry out actions that will favour and strengthen the already established links. Do you know which actions are these? Here they are:
There’s no doubt about it: the most common mistake is understanding networking as string pulling. That conception shows a selfish and self-interested vision of the task of keeping contacts. Developing a network of contacts won’t only help you find a job, but it will also make you appreciate different points of view, which leads to personal growth. An easy way of detecting true interest is by only replying and interacting with the same group of people constantly.
That’s why it’s essential to understand that networking is not a last resource. We must work on those contacts if we want to enrich our personal brand and to create an image of ourselves as professionals who are authentic and capable of responding to any challenge that comes our way. In conclusion, we must understand that our goal is to position ourselves in the minds of others, so that they link our image with, for example, the right person to take part in a debate or the ideal candidate for a new opening. Besides that, networking is a great tool to study the movements of the market.
You must have understood by now that networking is a bidirectional exercise in which we seek to contribute with short term value, in search of a future benefit. That is to say: cultivating relationships with our contacts in order to grow as a professional.