Harnessing the Power of LinkedIn and AI for Your Job Application

Puerta de cristal de las oficinas de LinkedIn.

Here we go again. You’re sitting in front of a job listing, staring at a blank text box, and your mind is completely empty. You remember what they say about first impressions — they’re pretty much everything. So, the big question arises: “How on earth do I get started?”

To help you out with that, LinkedIn has rolled out a cool new feature for premium users. It automatically writes the first contact message or cover letter when you’re applying for a job posting. They’re using cutting-edge generative AI technology called Natural Language Processing (NLP), which is the same tech behind ChatGPT, the popular AI tool we all know. Interesting fact, both OpenAI, the creators of ChatGPT, and LinkedIn are actually owned by Microsoft. This AI-based feature takes into account the job description, your profile, the employer’s profile, and other details to generate a personalized cover letter or contact message. Pretty cool, right?

With over 875 million users and more than 58 million listed companies, LinkedIn reigns supreme as the go-to social network for professionals. It’s an indispensable tool for recruiters and individuals in search of new opportunities. Millions of job openings are posted, countless interviews are secured, networking thrives, and the latest industry updates are shared. With such impressive numbers and a massive user base, it comes as no surprise that artificial intelligence has made its way into the LinkedIn landscape.

How does LinkedIn’s AI work and what can it do?


In some job application processes, it’s necessary to provide a document called a cover letter, in which candidates briefly introduce themselves. However, starting a conversation with recruiters can often be difficult, whether due to lack of experience or to the daunting prospect of facing a blank page. That’s where this new feature of personalized writing suggestions comes in, aiming to solve this problem.

“To tackle the challenge of the blank page and help everyone put their best foot forward, we’re starting to test personalized writing suggestions powered by AI.” — Ora Levit, Senior Director and Head of Core Growth at LinkedIn.

Using information from the candidate, the hiring party, the job description, and the desired company, a written piece is generated that will serve as your new cover letter. However, it will still lack that certain “je ne sais quoi,” that human and personal touch. That’s why it’s essential for the user to customize the text and truly “convey” their own voice.

When users search for new job opportunities on LinkedIn, they will come across a button that reads, “Let AI draft a message for the hiring team.” It will be a way for the algorithm to support you. Keep in mind that the more information you have included in your profile, the better the recommendation letter will be crafted.

Crafting Text: The Perfect Task for a Language Generation AI


Sometimes, getting started can be the trickiest part. That’s why the AI will take the first leap for you in under 15 seconds. Leveraging its understanding of writing impactful cover letters and tapping into the wealth of information available on the company’s platform, the role, the recruiter, and, of course, your own profile, it will generate an initial draft for your job application message. It’s up to you then to refine, edit and infuse it with your personal touch.

As Nicolás Bezek pointed out to us, “AI is programmed by human beings, through processes in which not only they pour their knowledge, expertise and creativity but also their personal beliefs, preconceptions, biases and ethical-social considerations.”

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Microsoft and the development of AI


Microsoft is a strong driver of artificial intelligence. As a tech giant, it holds a significant stake in OpenAI, a prominent leader in text generation AI. In fact, Microsoft’s commitment to harnessing and integrating artificial intelligence into its products is palpable as it has already started introducing new features in its office programs like Word, Excel and even email suggestions.

In their Edge browser and Bing search engine, Microsoft has taken strides by adding AI-powered features, aiming to compete with Google’s browsers and search engine. Microsoft’s objective is to redefine the search experience on the internet, allowing users to interact with AI directly without having to rely solely on the main Bing search page.

Artificial intelligence will indeed play a crucial role in direct communications, enabling users to save time and significantly expedite the selection process.

The best approach is to use technology as a starting point. Afterwards, it becomes essential to infuse the document with our own magic, our voice and a personal touch. Above all, we should incorporate everything we bring through years of unique experiences and invaluable lessons, the intuition and wisdom that are deeply ingrained within us, that personal know-how that cannot be replicated by a machine. Remember, while AI can assist with the cover letter, it’s during the interview that you’ll showcase your true potential.

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