Essential Information You Need on Your LinkedIn Profile

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Finding a job is a process that requires attention to even the smallest details, no matter how insignificant they may seem. One of the first steps we must take is to fine-tune our resume. However, many companies begin the hiring process by researching our digital footprint. That’s why it’s essential that we keep our LinkedIn profile up-to-date and optimized.

In fact, it’s not uncommon for a company to contact us after finding us onlinebecause something on our profile has caught their attention. Our personal brand can be the key differentiator among other job seekers.

But you may be wondering, what information should I include? Here are some tips to help keep your profile organized and up-to-date, with key information in plain sight.

Key Information to Include on Your LinkedIn Profile

Profile Picture

Your profile picture is the first thing a potential employer will see, so make sure it’s clear and distinct. You don’t necessarily need a close-up shot, but it’s important to ensure that you’re easily recognizable and that there are no distracting elements in the background.

Remember that a natural-looking photo is key and you can always find inspiration from other profiles on how to pose for your profile picture. So smile and be yourself in your profile picture!


LinkedIn Professional Headline

Certainly, one of the most important elements of your LinkedIn profile after your professional experience is the headline — where you can write up to 120 characters. This is where you need to include all the essential information that you can provide to your visitors. Think of it as a personal description and avoid writing things like “seeking employment”. Use the available characters to their fullest potential to be as relevant as possible.

Using keywords will help position your LinkedIn profile and make it easier for you to appear in search results. Be original, but above all, be informative and coherent with the position you currently have or your last occupation.

If you don’t fill in this space, LinkedIn will use your last job title to fill in the headline.



LinkedIn’s algorithm selects the most searched terms related to employment. The more aligned you are with the terms that define you as a worker, the better positioned you’ll be when companies search for candidates.

Make a list of keywords that define you, your profile, your experience, your knowledge, your goals, your interests and your skills. This way, you help the algorithm and have a more interesting profile for companies. Avoid generic terms like “creative”, “effective”, “patient” or “expert” and try to stand out without falling into clichés.

Academic and Work Experience

This is the part of your profile that companies will consult to assess your qualifications so it’s one of the most important. You need to showcase your skills and be very clear in describing previous job responsibilities. Also, spice it up! LinkedIn allows you to add multimedia files to add extra value.

Don’t underestimate the importance of your academic background: include the name of your degree, any courses you took, the years you studied and even where you got your education. This information helps companies understand your academic background.

Using relevant keywords is also crucial in this section to position your profile correctly and get noticed. Be as precise as possible when describing your job responsibilities.


Awards, Courses or Certifications

Any additional training or education you include on your profile should add value. Adding courses or awards that only serve to ‘bulk up’ your profile can actually detract from it and may even do more harm than good.


Try to Get Recommendations 

Perhaps you haven’t noticed this section before. It’s often located at the end of many LinkedIn profiles. This is a section in which former or current colleagues or supervisors write a brief description about your performance and skills in the position you held at that time.

Recommendations are useful for standing out among other candidates and for providing guidance during the selection process. Since it’s visible to everyone, anyone can see your skills and your work style.

Quality should be your top priority rather than quantity. You don’t need everyone to write a recommendation, choose carefully who you want to speak about you.

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Complete Your Profile Summary

This is where you can be creative, write freely and talk about yourself. But remember, always do it in the first person. Describe yourself, talk about your skills, your experience, be natural and make it clear why your application should be considered the first option.

You have space to write up to three paragraphs with a maximum of 2,000 characters.


Personalize Your URL

Customizing the URL of your LinkedIn profile is an essential step in enhancing your professional image and developing your personal brand. By personalizing your URL, you can avoid the long string of numbers that LinkedIn automatically assigns you and make your profile look more professional. A best practice is to include your first and last name in the URL, so that it looks like this:

To change your URL, simply go to your profile, click on the Edit button, select Public profile settings and then click on the Edit your public profile URL option at the top right. Remember that small actions like this can help you improve your profile’s visibility and positioning.


Practice Networking

Don’t forget that LinkedIn has a lot of different groups that you can join based on your interests! These groups are a great way to expand your list of contacts and start networking with like-minded professionals.

In these groups, you’ll see a lot of posts and discussions. If you decide to share something, make sure it’s related to your professional life and interests and —most importantly— that it adds value for your connections.

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