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30 de November de 2023
Digital Revolution: Profiles in High-Demand
In light of the pressing need to adapt to the digital landscape, companies are taking deliberate steps towards three primary objectives:
- Process Automation and Optimization: Companies focus on making their operations more efficient by automating key processes.
- Data Management and Analysis: Given the significance of handling and deriving insights from vast data sets, this has become a central concern.
- Business Security: In response to the evolving digital landscape, safeguarding their business operations has taken top priority.
To accomplish these goals, companies seek professionals with the requisite knowledge, competencies, and skills.
The evolution of the job market and the rise of technology
Technology has completely revolutionized how businesses work, leading to a growing need for professionals who specialize in emerging fields. While technology evolves at a rapid pace, we can still broadly categorize the demand into four areas:
- Digital Transformation: The process of digitizing operations and tools to shift companies towards a more digital model involves implementing advanced technologies and developing online strategies. This, in turn, requires professionals with expertise in these areas.
- E-commerce: These digital shops have experienced exponential growth, driving the demand for digital marketing experts in areas such as SEO, content management, paid media and online store management.
- Big Data and Analytics: Gathering and analyzing large amounts of data plays a fundamental role in strategic decision-making. As companies continue to digitize their processes, they are amassing even more data that can provide better insights into customers and improve various processes and operations.
- Cybersecurity: As the amount of stored data and information grows, so do cyber threats. Companies are seeking experts in computer security to protect their digital assets.
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Is designed to empower professionals who want to develop both their technical and business profiles at the same time.Our learning by doing methodology will enable you to discover the key programming languages, such as Python, R and SQL, and other specialist data architecture technologies, as well as examining specific business cases of companies that have used data analytics to become market leaders.
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The most in-demand digital profiles
Experts in artificial intelligence
As the Director-General of the International Labor Organization (ILO) stated, “Artificial intelligence is unstoppable. Nevertheless, in broad terms, technological and digital advancements often create more jobs than they displace.”
Within the field of artificial intelligence, notable positions include natural language processing experts, AI researchers, prompt engineers, experts in Robotic Process Automation (RPA), algorithm auditors, and specialists in ethics and AI law.
Data analyst
These specialists collect, process, and analyze data to extract valuable insights that guide decision-making. Data analysts work with large volumes of information, sifting through it to draw conclusions. They use various tools and techniques to identify trends, patterns, and areas for improvement within the data. Their expertise is essential for the company’s strategic decision-making.
Expert in cybersecurity
With the proliferation of websites, apps, and social media, cybersecurity has become essential to protect users’ privacy. Cyber threats have elevated cybersecurity to a critical role. Cybersecurity experts focus on safeguarding an organization’s data and systems from potential attacks, which includes identifying vulnerabilities, implementing security measures, and responding to security incidents.
Web and app developer
They are the ones creating software, websites, digital solutions, applications and various other digital products.
Their tasks encompass programming, but their role goes beyond that. Developers assume a broader and more strategic position within a project. They can specialize in front-end development (dealing with the user interface), back-end development (handling the behind-the-scenes functionality) or they can be full-stack developers, proficient in both front-end and back-end. There are also specific development disciplines, such as Android or iOS app development.
User experience (UX) and user interface (UI) designer
UX designers focus on improving the user experience, ensuring that digital products are intuitive and help users achieve their goals. On the other hand, UI designers pay attention to the interactions happening within a user’s journey through a digital product, known as ‘flows.’ Both roles play a crucial part in creating digital solutions, websites, products, and applications.
These are just a few examples, but in the ever-evolving digital world, new needs emerge within companies every day. This is where new profiles come into play. This is where you can come into play.
